
#87 - B2B marketing across regions with Alexandre Blumenthal, EMEA Marketing and Communications Lead at Lenovo ISG
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Challenges of Between Different Languages
Reasionable marketing is a new way of working for lanova. The company has been trying to overcome language barriers in their campaigns. This week, they are focusing on the differences between english speaking countries and those who speak other languages. They hope that this will help them reach more people around the world with their messages.
Play episode from 21:20
Transcript


