Qualifying Leads and Increasing the Barrier to Entry

While PT owners focus on marketing to get new patients in the door there is a crucial step that can be overlooked - the conversion process from referral to the patient actually showing up for the initial eval. It is in this transition that the capability and processes of the front desk personnel can be exposed and decrease the number of new patients you could be seeing. In spite of your best marketing efforts, a weak process here could severely counteract your promotional efforts and leave you wondering why your marketing efforts aren't paying off. In this episode of the Physical Therapy Owners Club podcast, Nathan Shields and Adam Robin discuss what owners need to do in order to maximize their marketing efforts by getting every referral to show up for that first visit. Their insights bring so much value to maximizing new patient flow. Start driving more patients into your clinic when you tune in!

(This episode is taken from a Facebook Live event in the Physical Therapy Owners Club Facebook Group).

Want to talk about how we can help you with your PT business, or have a question you want to ask? Book a call with Nathan - https://calendly.com/ptoclub/discoverycall

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