Expert Session: Marketing Ops - Pipeline Sources and Funnel Tracking with Crissy and Charlie Saunders
Stacking Growth | The B2B Marketing Podcast
Evaluating CRM Effectiveness and Partnership Strategies
This chapter discusses the relative effectiveness of various CRM tools, particularly highlighting that Dynamics may underperform for established businesses compared to Salesforce and others. It also emphasizes the importance of creating strong partnership strategies to enhance revenue and offers guidance on measuring their success.
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