Evaluating CRM Effectiveness and Partnership Strategies

On the April Expert Session, Chris Walker was joined by CS2’s Crissy and Charlie Saunders to do a deep dive into Marketing Operations to support measurement of Demand Strategies and Programs.

They discuss key requirements to set up a measurement framework to measure the effectiveness of demand programs including pipeline sources and how to think about funnel tracking. They also answer audience questions. 

Thanks to our friends at Hatch for producing this episode. Get unlimited podcast editing at www.hatch.fm