
Lessons from 11 Years of Building an Agency — and What Happened After
Ecommerce Playbook: Numbers, Struggles & Growth
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Lessons Learned from E-Commerce Aggregation
This chapter reflects on the complexities and flaws of the e-commerce aggregator model, emphasizing the importance of understanding unique business dynamics. It highlights a shift from ego-driven decisions towards a more introspective approach to sustainable growth and clear goal-setting.
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