Membership Geeks Podcast with Mike Morrison cover image

394 - 6 Techniques for Attracting More Committed Members

Membership Geeks Podcast with Mike Morrison

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Enhancing Member Commitment Through Billing Strategies

The chapter delves into the impact of billing structures on member commitment levels in a membership model, advising on aligning billing terms with desired commitment levels. It suggests clear marketing communication to filter out less committed individuals and attract dedicated members. Techniques like pre-filtering content and mandatory introductory products are discussed to ensure a better match with the community.

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