Sift's Moving Into Multifactor Authentication

Sift is an example of a company which clearly has a data network effect because of where they sit. And now we're seeing them move into other categories and potentially lever e that sort of data aset to create a sort of noprodict innovation in other categories. I think it portends sift wanting to build a closer and potentially more direct relationship with their customer base. It's not one that i have a strong like view on from a like es, this is going to work or not,. But  it's really exciting and a portends, again, a big shift.