I love that you related that back to Warren Buffett's success because we talk about Warren Buffett's strategy a lot on our show. That's actually what our flagship show was founded on was studying Warren Buffett's investment principles and his success. And so I've been talking I've introduced factor investing on the show a little bit already. So our listeners are kind of familiar with factors and how it works. In your book, you talk about what makes a factor a true factor or notBecause academics have been coming up with so many factors now over the years to try and explain the differences and returns,. You cover five rules that a factor needs to meet for you to invest in it.

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