The Importance of Being a Russian

Natasha Lance Rogoff’s daunting task of making Sesame Street in post-Soviet Russia.

In the early 90s, American journalist Natasha Lance Rogoff was covering the collapse of the Soviet Union – until the Muppets came calling, and she was tasked with bringing Sesame Street to Moscow. After decades of communism a new Russia was emerging, but could it embrace a US TV show?

Creating Ulitsa Sezam was a daunting challenge for Natasha. She would have to overcome a huge culture clash and, along the way, face mobsters with shark tanks, bankruptcy, and the kidnapping of Elmo. Natasha has written a book called Muppets in Moscow: The unexpected crazy true story of making Sesame Street in Russia.

Presenter: Asya Fouks Producer: Maryam Maruf Editor: Munazza Khan