We've either created or reviewed HUNDREDS of freebie lead generation offers, and we've identified four characteristics of a high converting lead generation offer. Nailing these  four characteristics in your next lead generation offer can lead to a freebie that generates hundreds or thousands of emails.

How much do you enjoy sending cold emails or DMs to find clients or customers? If you’re like 99% of business owners, that answer is none.

However, you have to connect with potential clients somehow if you want your business to thrive.

Enter lead generation.

See more at https://daveyandkrista.com/lead-generation-formula/

SPONSOR: This podcast episode was made with Zencastr. Use my special link zen.ai/daveyandkrista and use daveyandkrista to save 30% off your first three months of Zencastr professional. #madeonzencastr

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0:00 Intro
5:57 What is lead generation?
6:22 The FREE lead gen resources that we have available (see below).
8:20 What is a lead?
9:20 What is a marketing lead?
11:31 Why is lead generation critical to running a successful business?
13:02 The importance of understanding your customers' journeys.
14:00 A few lead generation examples.
17:15 What makes for a great lead generation campaign?
18:08 Tip #1: Actionable and manageable
19:10 Tip #2: Profitable for your audience
20:03 Tip #3: Urgent and critical
22:28 Tip #4: Relevant for your target audience and business