S1 EP11: How to Double Conversion Rates With a Killer Landing Page
30 Minutes of Growth
00:00
Clarity Is the Key to a High Conversion Rate
With a high converting landing page, what you do has to be communicated effectively. Confusion comes in the form of vague phrases with buzz words that don't communicate what you do. The more you steer from clarity, the more a consumer will feel lost at sea and ready to give up. I like to put my headlines, or different web sights through clarity test. Ause the level of clarity will influence persuasion. Persuasion equates the action. In compounded action leads to the increased conversion rate.
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