The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving cover image

187: Jon Picoult, Why customer experience matters

The Strategy Skills Podcast: Strategy | Leadership | Critical Thinking | Problem-Solving

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The Number One Driver of Customer Experience Transformation

The number one driver of success in any customer experience transformation is executive commitment. Many organizations neglect to appreciate there are two sides to the customer experience, he says. "A customer, customer experience begins before somebodyis even a customer" He adds that companies need to think about what obstacles and hindrances are hampering their best efforts to deliver consistently great experience.

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