How to measure product-market fit with the REV model — Artem Kroupenev
In Depth
00:00
The Importance of Early Customer Skepticism
There's a definite combination of both in this space. When we just started then it was more a lot more around is the safe and possible. Once we prove the initial value at one manufacturing site and we avoided a few failures for that company that essentially provided enough ROI for the program to pay for itself for the whole year. We immediately had the confidence within their leadership team. One specific VP level champion became very vocal about our solution internally and more importantly externally to other customers. And so if I would say one of our best customers was not the biggest deal that we closed initially even though that's very important. It was also not the customer that helped us improve the product the most despite they
Play episode from 20:43
Transcript
