How to Start a Podcast for Your Niche Site

It's going to be hard to outsource to a host at first because what are you going to provide them and value? There's no real SEO, if you will, for podcasts. Like there's no virality, like social media posts like that,. YouTube even videos can go viral. But that doesn't really happen on podcasts. So the discoverability just of podcasts is really, really difficult. What does work for us are a couple things. One, being guests on other shows, so meeting on the show, people are going to hear me, they might come check out on our podcast. That's a huge way to grow smaller sites. Second thing is using keywords in the niche