What's the Next Unfair Advantage?

Beides: We need to be constantly looking for new unfair advantages, perhaps outside of the levels of strategy already that are defined inin the model. So you've got the seed pod strategy, attaching yourself to others to help grow your reach through that. You've got the segmentation strategy, so that you're planning on how will you be able to thrive in down times. Whats what's the next one? The next one is rosette strategy. And that's really just about actively looking for more and more unfair advantages to attach to your business. It's sort of a thorn strategy, but done not on the legal side. It's really on the business strategy and execution side.