The temporal dimension of regret is important in understand and understanding it. Little kids can't experience regret because their brains haven't developed enough. We anticipate incredible regret from switching from a right answer to a wrong one, but we don't anticipate the appropriate amount when taking an action that could lead to regret. It's like many motivators, it can motivate us, but doesn't motivate us for good or ill. But as i say in the book, it should probably come with a warning label, because it it can' steer us in wrong directions.

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