Tim Leiweke
The Bob Lefsetz Podcast
00:00
Navigating Naming Rights Partnerships for Arenas and Stadiums
This chapter delves into the complexities of securing naming rights partnerships for sports facilities, emphasizing the critical aspects of selecting long-term partners aligned with values and objectives. The discussion covers challenges of frequent name changes, the strategic importance of partner selection, and the intricate nature of the business.
Transcript
Play full episode
