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Mike Evans (Fixer) | Define Success for Yourself

The CMO Podcast

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The Balance Between Performance and Brand Marketing

There's a lot of debate in our industry about performance marketing and attention with brand marketing, if you will. One thing I would say is absolutely critical is that the product function at an organization and the marketing function organization cannot be two separate things. You have to do it all if you really want to create a national brand from scratch.

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