2min chapter

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Sunday Special: An Episode of ‘Hard Fork’

The Daily

CHAPTER

Apple ATT and Other Privacy Shifts Are Part of the Leading Explanation

The Apple ATT chain is one of the leading explanations for why ads are so bad. The worsening economy and big name companies shifting their budgets may also be to blame. It's easier for companies now to self-serve so they can place ads themselves. And so you get a lot of advertisers that don't have an agency holding their hands.

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