RV E17 - Dispelling B2B and Entrepreneurship Myths | Tom Hunt
GTM Live
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Is B2B Going International Too Soon?
Chris: I think that for the most part B2B companies go international too soon. He says it creates a lot of operational complexity specifically in marketing. Chris: Most companies should take a revenue R&D approach and figure out with a specific target in one market, figure out what's the channel,. What is the mix that's going to work. And then just replicate that in other high priority markets from there.
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