10min chapter

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#49: The 'Messy Middle' Of The Sales Cycle - Featuring Mark Fershteyn

gtmPRO

CHAPTER

Optimizing the Sales Journey

This chapter explores the intricacies of the sales cycle, emphasizing the importance of alignment between the deal process and the buyer's journey. It discusses the evolution of digital sales rooms and the shift from traditional content sharing to structured processes and proactive coaching for both buyers and sales reps. The speakers highlight the need for personalized engagement and a centralized approach to streamline access to relevant information, thereby enhancing the overall sales experience.

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