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Ohio State and Barstool, the Great Film Critic Shortage, and the MS NOW Acronym Challenge. Plus: Michael M. Grynbaum on the Past and Future of Condé Nast.

The Press Box

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A Nostalgic Dive into Branding and Media Missteps

This chapter explores a humorous love for Arby's while reflecting on the Chicago Tribune's misguided rebranding efforts. It also touches on media trends and nostalgia, evoking memories of past crazes such as frozen yogurt.

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