4min chapter

Marketing Against The Grain cover image

The Ideal Marketing Strategy For Each Stage of Start-Up Growth with Sequoia's CMO Sumaiya Balbale

Marketing Against The Grain

CHAPTER

Scalable Channels for Early Stage Companies

Kip: I think early stage companies often jump to scale too quickly. If the thing you're doing works really well and you can build othe good market functions around it, don't worry about building all these kind of scalable, long term channels right now. The one thing i want to double click on, bcause it forces kip to a give his really controversial view on prote pocketingis do the is that you mention positionin rught. And so i think that's a god discussion point for finders, cause they actually all want a nou category. They want to have, wou know, a real clearer message and position. It makes me sound like i ha

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