E254 Tiankai Feng, Head of Social, PR & Voice of Consumer Analytics at Adidas
The Alldus Podcast - AI in Action
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How Do You Measure Return on Investment for Marketing Analtics Cram for Footballer?
The key really is that there has to be a certain agreement within the company and within the people that you work with that it is valuable. And even if you don't always are able to put a uro valuer, like any kind of ar vallue on it, altogether, that you make the decision better than it was would have been if you hadn't gotten the insides from analytic so to say. But the more also, you move towards more shorting decisions. For example, the example i mentioned before on product description pages, to change the wording and change descriptions around our products. And that also then then exiently hasn'tand pak directly on return rate.
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