Today’s guest is Edmund Zagorin, Founder of Arkestro. Edmund founded Arkestro in 2017, and the company now operates in several industries in addition to the automotive space. In this episode, Edmund discusses two main topics: First, what makes the automotive purchasing process so complex, from buying electronics to seat fabric, the chassis, the tires, and onward. Secondly, Edmund pulls apart the many AI applications in this process and the data needed to help business leaders make more intelligent decisions about who we buy from, the pricing we’re paying for, and the past purchasing activities of our organizations. This episode is sponsored by Arkestro. Learn how brands work with Emerj and other Emerj Media options at emerj.com/ad1.