Bed Bath and Beyond and the Financial Shenanigans

Bed Bath and Beyond really screwed up because they used to be tremendously profitable. One of their big changes was to get rid of name brands and sell non name brand generic goods that people had brand recognition for but other stuff. The founders are quoted in this journal article being like we fought so hard to get the name brands you know that was like a big draw for peopleSo that kind of killed the business plus it never made a good transition to online it was kind of late. On Monday the stock went up from like two dollars to seven dollars just because it was memeing.