4min chapter

Masters of Scale cover image

Local veggies, national scale: Sweetgreen co-founders

Masters of Scale

CHAPTER

From College Project to Culinary Staple: The Sweetgreen Journey

This chapter chronicles the founders' tumultuous beginnings with Sweetgreen, capturing their early struggles and significant hurdles, including a theft incident. It also explores the broader themes of entrepreneurial resilience and the critical nature of strategic decision-making in the face of challenges.

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