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Netflix is back (?) + Julia Boorstin on women who lead

Channels with Peter Kafka

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Is Facebook a Game Changer?

We don't know yet sort of what the ROI is on those TikTok ads, whereas Facebook has done a pretty good job of trying to measure it. But certainly for direct response, Facebook was a game changer for many companies. I'm really curious to see how consumers respond to this economic downturn compared to past ones. Historically, consumers have really stuck with their entertainment spend.

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