DEEP DIVE: How To Create a Membership Program with Unlock Protocol | #144
The Milk Road Show
00:00
How Do You Measure Your Membership Success?
status and access are the two aspects that will be the most significant in the importance to your members. Power is the next level of the benefit stack. Can members invite other members to join or can they confer benefits to them? That's how you use power. And then finally, when we talk about stuff in the form of swag or other tangible items, undifferentiated, unbranded stuff is not typically a strong motivator. On the other hand, project branded items, unique items or items that convey status can be viewed as valuable to members.
Transcript
Play full episode
