Ep 357 How Mike Winnet Sold His E-learning Company for Around 4-Times Revenue
Built to Sell Radio
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What Are the Four Courses?
We used to build the courses on those three principles because we then knew it was something for every learner. The funny thing is actually I first tried to sell this product to job seekers. As soon as I repackaged it and put a £10,000 a year price tag on it, I managed to sell 340 of them. But I learned a lot of business lessons in that first three months when I couldn't sell this to anybody,. It's not their money. A budget holder spending $40 or $50 is a big decision for them. So that was one of the biggest mistakes and lessons I learned in that first sort of three to four months. We literally launched with team
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