The Revenue Leadership Podcast with Kyle Norton cover image

The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish

The Revenue Leadership Podcast with Kyle Norton

CHAPTER

Navigating Sales and Marketing Dynamics for Greater Organizational Impact

This chapter explores the challenges of aligning sales and marketing teams, focusing on the tension between creativity and immediate revenue demands. It underscores the need for acknowledging long-term marketing benefits and promotes a collaborative dialogue to enhance organizational performance.

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