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2min chapter
The Blueprint for Sales and Marketing Alignment with Kyle Lacy, CMO of Jellyfish
The Revenue Leadership Podcast with Kyle Norton
Navigating Sales and Marketing Dynamics for Greater Organizational Impact
This chapter explores the challenges of aligning sales and marketing teams, focusing on the tension between creativity and immediate revenue demands. It underscores the need for acknowledging long-term marketing benefits and promotes a collaborative dialogue to enhance organizational performance.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode