Steve Jobs and Tim Cook: The Structure Question

If you want to understand how some large organizations manage to keep innovating, decade after decade, you need to study the companies that actually do that. And Apple is at the top of the list. Thanks largely to sales of its world-conquering iPhone, it recently became the first company in the world to reach a $3 trillion market capitalization. But Apple’s journey toward “persistent innovator” status started long before the iPhone’s introduction in 2007. In this first episode of our Persistent Innovators miniseries, guest host and producer Wade Roush travels back to the 1980s and 1990s, to talk with people who worked alongside Steve Jobs and Steve Wozniak and saw how leadership, culture, and technology came together to make Apple…Apple.

The Persistent Innovators is sponsored by Patsnap (www.patsnap.com), the Connected Innovation Intelligence company, and by Patsnap’s online courseware site Innovation Academy (academy.patsnap.com).