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2min chapter
Diversifying your product offering with Kovai.co's Saravana Kumar
How to Win podcast with Peep Laja
Marketing to Mind States - Five Ways to Make Your Customers Think of You
Busy teams don't have time to evaluate hundreds of product options in the market. Buyers rarely choose the best product, they satisfy us with familiar brands that offer good enough solutions. Many leading marketing effectiveness thinkers make the case that differentiation is increasingly hard. Invest in getting into the very limited consideration set of the buyers. Do this in a way that makes them think of you the moment they have the problem you solve.
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