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BDTP. Using Swag to Grow Your SaaS Brand with Scott Markovits
UI Breakfast: UI/UX Design and Product Strategy
The Power of Swag in B2B
B2C has the most power for using swag, according to Chay. He says it's because companies are going after individual and even lifecycle users. The bottom up funnel is also a good place to start if you're trying to get paid customers.
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