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Episode 22: How Bill in Detroit Fires out 9×12’s On Only 2 Hours of Prospecting Per Month

High Response Local Marketing Podcast

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Unlocking Supplementary Income Through Sales Letters

This chapter explores how individuals with full-time jobs can diversify their income by using effective sales letters for cold prospecting in local markets. The discussion includes strategies for crafting targeted letters, understanding customer concerns, and leveraging testimonials to enhance effectiveness. Additionally, it addresses the challenges of navigating advertising sales while juggling a full-time job and emphasizes the importance of taking action in the local marketing arena.

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