2min chapter

TruthWorks cover image

Finding Clarity to Escape the Overwhelm with Mike Williams

TruthWorks

CHAPTER

The Power of Purpose in Organizational Culture

This chapter explores the critical role of purpose in organizations, highlighting Zappos as a prime example of how a clear mission enhances customer service and employee engagement. It emphasizes the need for individual roles to align with this purpose to cultivate a culture of excellence and 'wow' moments for both employees and customers.

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