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Rory Sutherland - Nudgestock's 10th Anniversary

42courses Podcast

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Nargestock - A Beautiful Combination of Behavior Science and Creativity

Nargestock is always a beautiful combination of behavioral science and creativity. I think it's absolutely vital to understand that behavioral science is not a prescriptive science. It doesn't tell you what to do, it tells you where to look and its principal value is massively widens the scope for creative inquiry. Brilliant people are surprisingly prone to cognitive failing we all have which is once we make sense of something to our own satisfaction we stop asking questions and we stop looking. The attempt to obtain scientific certainties in anything involving human behavior or other complex systems such as markets ecosystems can be dangerous.

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