How to Use LinkedIn to Build Email Lists

Will: We actually build email lists off LinkedIn. One of the best ways to do that is obviously to have some kind of court to action or some kind of personalization. I know a lot of the successful people have at least a 50-50 split. Half their time on creating stuff and half their time on leveraging, following up, promoting the content they've already created. It's so obvious if people are liking the contact to actually interact with them.