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12min chapter
Episode 28 - Matt Swanson
Code and the Coding Coders who Code it
Rebuilding the Integration System and Focusing on HubSpot
The chapter discusses the challenges faced during the process of rebuilding an integration system for multiple platforms, specifically HubSpot and Salesforce. They also discuss the decision to stop development on their integration with various CRMs and focus solely on HubSpot. They highlight the challenges and limitations of building on third-party platforms and the strategic advantage of being able to navigate internal politics.
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