Why you're doing YouTube Ads wrong with Tom Breeze
Perpetual Traffic
Performance Partnerships: A Results-Oriented Approach in Advertising
The chapter explores a unique agency model that focuses on delivering results in YouTube advertising through performance-based partnerships. It discusses the evolution of the agency's business model based on a pay-per-lead and pay-per-sale structure, highlighting the importance of close client relationships and effective ad spend strategies. Emphasizing trust, quality of service, and data-driven decision-making, the conversation underscores the significance of achieving tangible outcomes for clients in the advertising industry.
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