Ep. 895: Algorithms, Negotiation and Persuasion with Michael Covel on Trend Following Radio
Michael Covel's Trend Following
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The Importance of Pre-Swasion
Michael Wolraich: I'm imagining that there was a certain amount of behind the scenes sausage making that took place. Maybe you're a great example right now with a new title out, Pre-Swasion. He says he wanted to find those moments in the course of human exchange where a request or a recommendation or proposal will be most powerful. "The more I read, the more I researched, it became clear it was the moment just before the persuasive appeal"
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