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421 The Power of Scarcity by Mindy Weinstein

The Marketing Book Podcast

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Do You Have a Supply Related Scarcity Problem?

Dr. Weinstein says scarcity appeals to people who are looking for prestige, respect or uniqueness. Luxury retailers really use this a lot when it comes to their distribution of luxury items like fragrances and shoes. "I'm going to be able to put that on a continuous loop and just play it throughout the day," she said about her favorite chapter in his book.

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