Alex liberman, co founder and ex ive chairman of morning brew talks about memetic theory. Memetic theory is the idea that when people around you want something or do something, you want it or do it too. This episode is brought to you by american express business. The card built for business by American Express has features like one point, five times membership rewards points on big purchases,. In select business categories, over a thousand dollars in statement credits per year with select business partners.