Cast Media's Resurgence and Innovations in Podcasting

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• As we suggested last week, podcast studio Kast Media has announced it has emerged from Chapter 11 restructuring with “overwhelming support” of its creditors. As Podnews covered, the company continued to trade through the process, which founder Colin Thomson says was “heavily scrutinized”. Thomson has become Chief Creative Officer; Kast Media’s new CEO will be Matty Staudt who joins from iHeart, Stitcher, and Jam Street Media.
  • Kast has also published a Platform for Advertiser-to-Creator Transparency, which it describes as an “operational structure that provides our creators with visibility and protection of fund flow each step of the way”. It follows posts from founder Colin Thomson, one explaining what happened to Kast, and another discussing how creators are paid, and proposing a new set of protective standard practices that better care for creators. Whatever you might think of Thomson - he appeared to threaten us as we reported the initial story - it’s an open and illuminating set of posts.
• “If we don’t nail this, we’ll be essentially telling podcasters that their only real options for podcast video are YouTube and Spotify.” The Podcast Standards Project has published its thinking behind HLS delivery of video podcasting via open RSS. Benefits include one RSS feed that can contain both audio and video; and adaptive quality for all consumers, as well as potentially producing consumption analytics, and lowering bandwidth bills. HLS streams can still be downloadable if required.
• Wondercraft has launched “Convo Mode”, which it describes as realistic AI dialogue for podcasts, ads and training. The tool is similar to NotebookLM, but allows you to edit the output and its length, and customise the voices.

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