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Marketing Online Courses with Alexandra Allen | Craftsman Creative Workshop Episode 009

Craftsman Creative

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Are You Focusing on Audience First Versus Product First?

The idea of audience first vers us product first. i just tried launching a cohort base course without a demand for it, and the sult was, i sold zero seats. So how important in your mind is it to focus audience first, verses focusing on product first? Can or should you do them simultaneously? Yes, it's a really great question. It's something that m comes up. Some people like marketings more important in warlike an some people say, like pedagogy. A super important point but then the pedagogy on the other side of it, like some people ar con like, oh, it's easier to throw that together. And fair enough, it takes

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