Using The Four Pathways Of Differentiation To Set Your Business Apart
Dan Kennedy's Magnetic Marketing Podcast
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The Pathways to Difference
The second category of pathways to differentiation is price, which usually means going up or down. Right now, there's a very visible ad campaign for JCPenney trying to reinvent themselves in much the same way that Saturn attempted to position themselves with automobiles. I think it's ill-conceived on pennies part, but nonetheless is an example of an attempt at differentiation purely by price.
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