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Using The Four Pathways Of Differentiation To Set Your Business Apart
Dan Kennedy's Magnetic Marketing Podcast
The Pathways to Difference
The second category of pathways to differentiation is price, which usually means going up or down. Right now, there's a very visible ad campaign for JCPenney trying to reinvent themselves in much the same way that Saturn attempted to position themselves with automobiles. I think it's ill-conceived on pennies part, but nonetheless is an example of an attempt at differentiation purely by price.
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