5min chapter

eCommerce Fuel cover image

Creating America’s Next Big Candy Brand with Isaac Medeiros of Kanpai Foods

eCommerce Fuel

CHAPTER

Marketing Premium Candy in Tough Times

This chapter explores the challenges and strategies of marketing a premium candy product during an economic downturn, focusing on consumer demand for affordable luxuries. It highlights the importance of digital presence and community support, showcasing how lessons from different businesses can illuminate paths to success.

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