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Best of Business Wars Daily | The Power of Nuggets | 5
Business Wars
Is McDonald's Trying to Use Young People to Attract Consumers?
A lot of these fast food companies are trying to use young people to become unintentional marketers in a sense. I think it's about obviously like you're saying like alluding to more of a brand identity than the specific quality of the food because I think there is better food. Like, if McDonald's did like a Cohen brothers value meal, I would be a sucker for it. But I don't think that has quite the youth appeal that they're looking for.
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