The idea that if you take an idea that's really harmful and is not that popular yet, you might actually be signal boosting it. The ultra-democratization of information on a platform like Twitter where every individual person is empowered to decide whether to repeat or not repeat a sentence has come across your field. We have seen the power of people manipulating others into repeating the toxic sentence that they've produced. And so it's one of the great, this is unique, unprecedented or semi unprecedented among new digital information, information revolution as opposed to earlier information revolutions.

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