"If we want our work to resinate, if we want that message or that impact to resignate with others, we have to first drill down on what do we care? Who are we?" "I don't want my best work to the grave. I want to make sure that i'm living my life in such a way that when they put me in the ground for the last time, i won't have deep regrets about all the things that i'm taking with me to the grave," he says.

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