How Amazon Advertising Has Matured -- Destaney Wishon // BetterAMS
MarTech Podcast ™ // Marketing + Technology = Business Growth
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How Amazon Advertising Has Grown
A lot of the advertising is awareness focused unless you were selling a specific product. We're seeing an expansion in video advertising, which has been a really big focus on Amazon's roadmap. So we now have the ability to run videos directly on Amazon within search results on the product detail pages. But that's expanded out into being able to run video on prime TV as well.
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